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Principles

He waka eke noa (A vehicle for all of us)
Atamai respects and honours the principles of Tangata Whenua and recognises the need to drive economic growth in a way that is both sustainable and relevant for Aotearoa/New Zealand.
Through following these principles the intention is to create a new and differentiating pathway to a fairer, more equitable hi-tech based economy where no-one gets left behind.

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Atamai is how Mātauranga (knowledge/wisdom) is disseminated, utilised, enabled, accessed by New Zealand businesses through Mōhiotanga (sharing of information) which creates Māramatanga (understanding).
 
Through Mōhiotanga and Māramatanga we deliver Mātauranga

At our centre we are united (Kotahitanga) by our common kaupapa or cause - vision to create a sustainable hi-tech economy where no-one gets left behind.
Underpinning this is Manaakitanga (measurement of people’s ability to extend aroha) and Kaitiakitanga (guard the tāonga).

Without love and protection there cannot be true wisdom. Humans are connected physically and spiritually to land, water, air, forests

The outcome is Rangatiratanga – being in control of our own destiny
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