Mihi
Nō Ingarangi rāua ko nō Airani hoki ōku tīpuna-matua
Ko EP Bouverie rāua ko Te Rakaia ngā waka
He Pākehā ahau.
Kāore au i te whakapapa ki tēnei whenua o Aotearoa, engari i tipu ake āhau i raro i te maunga o Te Kiekie ki Waitaha ki Te Wai Pounamu. I tipu ake āhau i taha i te awa o Hakatere ki Te Wai Pounamu hoki.
Ko Te Tiriti O Waitangi tōku tūrangawaewae.
Ko Geoff Dobson tōku Papa, ko Jill Nealon tōku Mama
Ko Fletcher-Dobson tōku hapū.
I whānau mai āhau ki Hakatere, engari ko Te Whanganui a Tara tāku kāinga ināianei.
Ko Peter Fletcher-Dobson tōku ingoa.
Ko EP Bouverie rāua ko Te Rakaia ngā waka
He Pākehā ahau.
Kāore au i te whakapapa ki tēnei whenua o Aotearoa, engari i tipu ake āhau i raro i te maunga o Te Kiekie ki Waitaha ki Te Wai Pounamu. I tipu ake āhau i taha i te awa o Hakatere ki Te Wai Pounamu hoki.
Ko Te Tiriti O Waitangi tōku tūrangawaewae.
Ko Geoff Dobson tōku Papa, ko Jill Nealon tōku Mama
Ko Fletcher-Dobson tōku hapū.
I whānau mai āhau ki Hakatere, engari ko Te Whanganui a Tara tāku kāinga ināianei.
Ko Peter Fletcher-Dobson tōku ingoa.
Tōku kōrero
I am a Pākehā on a journey to find a way to stand tall as a non-Māori in Aotearoa New Zealand.
I was born and raised in Waitaha/Canterbury and have Māori relatives in Te Ika a Māui/The North Island but it wasn’t until I studied Te Tiriti/The Treaty of Waitangi when at university in York, England, for an undergraduate degree in politics that the contradictions involved in being a Pākehā New Zealander were brought home to me.
Since then I have been on a journey learning Te Reo Māori and attempting to gain a better understanding of Te Ao Māori/The Māori World to better understand how to be Pākehā in a post-colonial Aotearoa New Zealand.
Along this rich pathway I have also found myself deepening my geneological, philosophical and spiritual knowledge of my Irish, English and European ancestors.
But key to me has been the problem of an unbalanced and unequal society in Aotearoa New Zealand.
After 20 years of building empowered teams creating digital products and technology platforms for large companies and small start-ups in Aotearoa New Zealand and in the UK, I decided to set up my own digital consultancy, Atamai Digital.
My belief is that Aotearoa New Zealand has the potential to lead the world in creating a hi-tech, sustainable business model that delivers exponentially better long-term benefits for people and the environment than imported models.
To digitise the Aoteaora New Zealand economy it is critical we make the right decisions for the long-term future of this country, and not blindly follow overseas models that are not sustainable or necessarily appropriate for our country.
In recent years I have been working more and more with Lean Startup and Agile methodologies - and seeing the value they produce for businesses by focusing on problem/solution validation, empowering great teams and changing the way businesses operate in the Fourth Industrial Age.
However, I have also seen these powerful methodologies deliver solutions that create bigger problems elsewhere for employees or customers.
At the same time it has become increasingly obvious to me that indigenous principles have been showing powerful ways of delivering sustainable value to people, communities and the environment for millennia.
Atamai is the Te Reo Māori word which translated to English means “knowing, quick-witted, ready, intelligent” - smart.
The aim of Atamai is to drive digital economy by respecting sustainable and caring principles. There are clear principles that have been exercised in Aotearoa for more than 1,000 years and in Te Ao Māori for millennia - specifically Manaakitanga and Kaitiakitanga.
I acknowledge that I am still "he ihu hupē/a beginner" in understanding Te Ao Māori.
My aim is to abide by these Te Ao Māori concepts and principles in a way that is both respectful and reciprocal to Tangata Whenua.
Ultimately I see this as a pathway to help businesses digitally transform in a smarter way that delivers sustainable value on a number of economic and social measures with the aim of establishing a truly sustainable digital economy in Aoteaoroa New Zealand that can be a beacon to the world.
I was born and raised in Waitaha/Canterbury and have Māori relatives in Te Ika a Māui/The North Island but it wasn’t until I studied Te Tiriti/The Treaty of Waitangi when at university in York, England, for an undergraduate degree in politics that the contradictions involved in being a Pākehā New Zealander were brought home to me.
Since then I have been on a journey learning Te Reo Māori and attempting to gain a better understanding of Te Ao Māori/The Māori World to better understand how to be Pākehā in a post-colonial Aotearoa New Zealand.
Along this rich pathway I have also found myself deepening my geneological, philosophical and spiritual knowledge of my Irish, English and European ancestors.
But key to me has been the problem of an unbalanced and unequal society in Aotearoa New Zealand.
After 20 years of building empowered teams creating digital products and technology platforms for large companies and small start-ups in Aotearoa New Zealand and in the UK, I decided to set up my own digital consultancy, Atamai Digital.
My belief is that Aotearoa New Zealand has the potential to lead the world in creating a hi-tech, sustainable business model that delivers exponentially better long-term benefits for people and the environment than imported models.
To digitise the Aoteaora New Zealand economy it is critical we make the right decisions for the long-term future of this country, and not blindly follow overseas models that are not sustainable or necessarily appropriate for our country.
In recent years I have been working more and more with Lean Startup and Agile methodologies - and seeing the value they produce for businesses by focusing on problem/solution validation, empowering great teams and changing the way businesses operate in the Fourth Industrial Age.
However, I have also seen these powerful methodologies deliver solutions that create bigger problems elsewhere for employees or customers.
At the same time it has become increasingly obvious to me that indigenous principles have been showing powerful ways of delivering sustainable value to people, communities and the environment for millennia.
Atamai is the Te Reo Māori word which translated to English means “knowing, quick-witted, ready, intelligent” - smart.
The aim of Atamai is to drive digital economy by respecting sustainable and caring principles. There are clear principles that have been exercised in Aotearoa for more than 1,000 years and in Te Ao Māori for millennia - specifically Manaakitanga and Kaitiakitanga.
I acknowledge that I am still "he ihu hupē/a beginner" in understanding Te Ao Māori.
My aim is to abide by these Te Ao Māori concepts and principles in a way that is both respectful and reciprocal to Tangata Whenua.
Ultimately I see this as a pathway to help businesses digitally transform in a smarter way that delivers sustainable value on a number of economic and social measures with the aim of establishing a truly sustainable digital economy in Aoteaoroa New Zealand that can be a beacon to the world.