ATAMAI DIGITAL
  • Home
  • Services
  • About
  • Contact
  • Blog
  • Principles
  • Free Check UP

What is a digital business?

12/6/2018

4 Comments

 
Exponential technology change is increasing the rate that digital disruption is impacting on  business models and organisations.
The impact on businesses that are not born-digital can be highly problematic, as I have written about before.
For medium to smaller organisations the challenge can appear overwhelming - where on earth do you start and how do you avoid joining the club of failed digital transformations?
A useful way to clear away some of the noise is to begin by defining how businesses respond to digital - and what that means for their culture & people, operating model and infrastructure strategies.
Picture
In this model there are three strategic transformation choices to respond to digital:
  1. Engage with an existing or new customer base through a digital distribution strategy. The channel is often siloed and run by a "digital department" and exists alongside other channels and often supported by manual processes.
  2. Allow digital to drive simplification and automation of the core business which in turn creates highly innovative customer experiences and Brand differentiation. Air New Zealand has been a digital pioneer in the airline industry and aspires to be leading digital airline globally.
  3. Digital drives the business strategy. These are digital businesses where they operate a business strategy for a digital world, as opposed to a digital sub-strategy. Organisations currently succeeding in this have primarily been blessed by being born-digital and taking a tech company approach to previously non-digital markets, like Xero with accounting and Trade Me in marketplace and classified advertising, But the reality for businesses over the next decade is that to grow and thrive in a digital world they will need to transform into a digital business.
4 Comments
Sandra Lee link
8/2/2019 10:28:24 pm

Great Post.!!!!
Thanks for sharing this post with us it was really very informative and quite helpful for my small research.
Thanks again.

Reply
Abby link
3/30/2022 08:25:12 pm

What an exquisite article! Your post is very helpful right now. Thank you for sharing this informative one.

Reply
Edward link
3/31/2022 04:29:38 am

Thanks for sharing this useful information! Hope that you will continue with the kind of stuff you are doing.

Reply
Miah Leey link
5/25/2022 12:33:14 am

Nice article! Thanks for sharing this informative post. Keep posting!

Reply



Leave a Reply.

    Author

    I'm Peter Fletcher-Dobson. Passionate about delivering smart digital transformation for SME businesses to drive the digital economy and to ensure no-one gets left behind.

    Archives

    July 2020
    February 2019
    December 2018

    Categories

    All

    RSS Feed

© COPYRIGHT 2018. ALL RIGHTS RESERVED.
  • Home
  • Services
  • About
  • Contact
  • Blog
  • Principles
  • Free Check UP