how storytelling drives innovation

Understanding the narrative you operate in is critical for any organisation, knowing how to influence it through storytelling to create impactful change is transformational.
As part of Experience Week Peter Fletcher-Dobson from Atamai Digital and Philippe Coullomb from Wheretofromhere  ran a one-day workshop on how organisations can drive systemic change through storytelling.

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Participants from more than 10 public and private organisations including Ministry of Education, Ministry for Primary Industries, Change for Good NZ, Pure Advantage, Horizon State and MtVic Hub were introduced to powerful models to both understand and change dominant narratives through storytelling to create impactful change.
Workshop participants explored dominant narratives around several societal issues: teachers’ pay, the value for money of public sector, climate change, or the closing of public services in rural areas.
A key focus of the Narrative and Storytelling workshop is to understand the difference between stories, used to convey messages with more impact, and narratives that connect stories and create new meaning.
A. Rahman Satti , one of our participants, reflected that “We do a lot of work on stories, but I never thought about narratives. It’s very powerful”.

We do a lot of work on stories, but I never thought about narratives. It’s very powerful”.

For organisations looking to transform their business understanding the overarching narrative and stories around their Brand or product is critical.
Global companies such as Nike or Patagonia are masters at redefining narratives to differentiate their brands but also to create powerful societal change.
Whether you are a large or small organisation or an individual - the workshop gives you the tools to begin redefining a narrative and to create the powerful stories needed to drive a new narrative.

I feel more confident to use storytelling in my life. The link between narrative and stories is very relevant to my products.

Participants enjoyed being challenged and gaining the power to be able to deconstruct narratives to drive businesses or cause-focused organisations and groups.

Reach out to know more about how you can leverage storytelling to enhance and accelerate transformation.